NO PURCHASE NECESSARY TO ENTER OR WIN. MAKING A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. VOID WHERE PROHIBITED. The iVillage "Momtourage" Contest (the "Contest") is sponsored by iVillage Inc. ("iVillage" or "Sponsor"), 904 Sylvan Avenue, 2nd Floor, Englewood Cliffs, NJ 07632.

1. ELIGIBILITY: Open only to entrants who, at the time of entry, are permanent, legal residents of and physically residing in the forty-eight (48) continental United States and the District of Columbia (excluding residents of Alaska, Hawaii, Puerto Rico, Guam, US Virgin Islands and all other US territories), who are 18 years of age or older at time of entry. Employees of Sponsor, and its parent, affiliate, subsidiary, and advertising and promotion agency, and their immediate family members (parent, child, spouse, sibling and their respective spouses, regardless of where they reside) and/or those living in the same household of each, whether or not related, are not eligible to participate in or win the Contest. Void where prohibited by law. All applicable federal, state and local laws apply. By participating, entrants unconditionally accept and agree to comply with and abide by these Official Rules and the decisions of Sponsor.

2. HOW TO ENTER: Beginning 9:00am Eastern Time ("ET") on July 14, 2008 through 11:59pm ET on August 1, 2008 (the "Entry Period"), enter by 1) logging on to http://parenting.ivillage.com/mom/1,,d7sw8vz9,00.html ("Contest Page"), 2) clicking on the Contest banner, and 3) following the on-screen entry instructions. On the entry page, fill in all necessary fields, including providing personal information, attach a photograph of yourself ("Photograph") and respond to the essay questions related to you and your "Momtourage" ("Essays") using the spaces provided as allowable by the contest entry form (individually, an "Entry" and collectively, the "Entries"). Your "Momtourage" may include up to three (3) members ("Momtourage Members"). Entrant is not considered a Momtourage Member. Photograph should be in jpeg or .gif format with a file size no larger that five (5) megabytes. Entries must be received by 11:59pm ET on August 1, 2008. Limit one (1) Entry per unique email address or person or household as determined by name and unique email address for a maximum of one (1) Entry for the entire Entry Period. Multiple Entries received from any unique email address or person or household after the first Entry received will be void. Entries generated by script, macro or other automated means are void. Normal time, toll, connection and usage rates, if any, charged by your Internet service provider will apply. All Entries become the property of the Sponsor. By submitting your Entry, you agree that you have complied with and agree to all terms and conditions of the User Submission Guidelines located on the iVillage website at http://www.ivillage.com/about/0,,b6j8w71r,00.html. If your Photograph has any other people in it besides yourself, please do not submit your Photograph.. Entries must comply with all applicable laws, rules, and regulations. Your Entry will not be returned.

3. JUDGING/VOTING: Sponsor will conduct two (2) rounds of judging to determine the top three (3) winners of the Contest (individually, a "Grand Prize Winner" and collectively, "Grand Prize Winners").

Round 1: All valid Entries will be judged by a panel of qualified judges ("Judges") selected by Sponsor to determine ten (10) finalists (each a "Finalist" and collectively, the "Finalists"). The Finalists will be determined on or about August 15, 2008. Each Entry will be evaluated on the following criteria: whether winning the Contest would make the biggest impact on the entrant's quality of life and/or the quality of life of entrant's children (20 points); the Momtourage best describes a positive impact on the entrant's life (15 points); the entry displays the Momtourage offers the most creative solutions to childcare (5 points), cleaning (5 points) and meal planning (5 points), out of a total of 50 points. The ten (10) Entries with the highest scores will be deemed the Finalists. In the event of a tie, the Entry with the highest score for the Momtourage that best describes a positive impact on the entrant's life, as determined by Sponsor in its sole discretion, will be selected as the Finalist. The entries of Finalists will be referred to herein collectively as the "Finalists' Entries" and individually as a "Finalist Entry."

Round 2: All valid Finalists' Entries will be judged by the Judges to determine the three (3) Grand Prize Winners. The Finalists' Entries will be evaluated on the following criteria: the entrant best explains how entrant has faced a challenge and overcame it (20 points); entrant describes a compelling story (20 points); and the essay entry portions are well written (10 points), out of a total of 50 points. In the event of a tie, the Finalist Entry with the highest score for compelling story, as determined by Sponsor in its sole discretion, will be selected as the Grand Prize Winner.

Voting Period: Commencing on August 18, 2008 at 9:00am ET and ending on August 31, 2008 at 11:59PM ET ("Voting Period"), Sponsor will post the Finalists' Entries to the Contest Page and shall allow users of the iVillage website to vote for their favorite entries. There will be a limit of one (1) vote per person per email address per day and full Voting Rules will be posted on http://parenting.ivillage.com/mom/0,,d8rn2lpt,00.html during the Voting Period. Voting is solely for entertainment purposes. User votes will not determine the Grand Prize Winners and will have no bearing on the Judges' determination of winners, regardless of how many votes any Finalist Entry may receive.

The decisions of the Judges are final and binding with respect to all matters related to the Contest and are not subject to challenge or appeal. Winning is subject to verification of eligibility. Prior to the Voting Period, the Finalists will be notified by email and/or mail and may be require to return an Affidavit of Eligibility and Liability Release ("Affidavit and Release") and Publicity Release (where legal) within five (5) days of delivery. If during the Voting Period, any Finalist is deemed to be disqualified for any reason or indicates that he/she is unavailable or unwilling to participate in the Contest for any reason, Sponsor will not be required to select an alternate Finalist and Grand Prize Winner(s) will be determined by the remaining eligible Finalists. Noncompliance within this time period, with these Official Rules or the return of or inability to deliver any prize/prize notification/prize correspondence may result in disqualification and, at Sponsor's discretion, and time permitting, an alternate potential winner may be selected.

4. PRIZE: On or about September 2, 2008, the Grand Prize Winners will be announced on the Contest Page. Three (3) Grand Prize Winners will each receive: (1) a dinner ("Dinner") with food prepared by a BRAVO Top Chef cheftestant ("Cheftestant"), selected by Sponsor in its sole discretion, for Grand Prize Winner, a (1) guest of Grand Prize Winner, the Momtourage Members and one guest per Momtourage Member at the Grand Prize Winner's residence ("Dinner Prize"), for a maximum of eight (8) people total at Dinner (Approximate Retail Value ("ARV") per each Dinner Prize: $6,000); and (2) up to Four Thousand Dollars ($4,000) for Grand Prize Winner in one of the following services: personal chef, housecleaner or childcare assistance ("Additional Momtourage Member"). Each Grand Prize Winner may select the service(s) that he/she wishes to receive from the foregoing list. The individual or entity providing the personal chef, housecleaning and childcare services shall be in the sole discretion of Sponsor. Sponsor will determine all details of the Dinner Prize, including, but not limited to, the chef, food selection and dinner location/date, in its sole discretion. The Dinner preparation by a Cheftestant is subject to the availability of such contestant or winner and other restrictions imposed by Sponsor. Sponsor shall have the right to substitute any Dinner Prize element, including, but not limited to, the chef, location/date and meals, at anytime and for any reason in its sole discretion. Grand Prize Winner and guests participating in the Dinner Prize must sign a Liability/Publicity Release prior to attending the Dinner. Sponsor will provide food and a clean up service for Dinner Prize. Each Momtourage Member of each Grand Prize Winner (for a maximum of three (3) Momtourage Members) may choose to receive either one (1) $500 spa gift certificate or one (1) $500 general gift certificate. Restrictions on the locations and use of gift certificates may apply, as determined by the issuer and/or Sponsor. The ARV of all prizes under this Contest is $34,500.00, but may vary based on the location of the Grand Prize Winners' residences and/or the services provided. The Dinner Prize and all other prizes must be fully used within six (6) months of the date of acceptance of the applicable prize.

Sponsor will furnish an IRS 1099 form to Grand Prize Winner for the ARV of the Dinner Prize and Additional Momtourage Member prize (collectively, the "Prize") for the tax year in which the Prize was won. Grand Prize Winner and Momtourage Members must accept all products or services as delivered in connection with the Prize, even if the Winner and/or Momtourage Members does not like or is otherwise not satisfied with those products or services. Sponsor is in no way responsible for providing any replacements or consultations if Grand Prize Winners are not satisfied with services, nor is Sponsor responsible for any damage to Grand Prize Winners' property. All elements of prizes will be selected and furnished by Sponsor in its sole discretion. If any Grand Prize Winner is not able or willing, for any reason, to receive Prize in accordance with the terms and conditions set forth in these Official Rules on the dates and in the manner designated by Sponsor in its sole discretion, prizes will be forfeited and an alternate winner may be selected from the remaining eligible Finalists. Sponsor makes no representations or warranties of any kind concerning the quality or performance of any portion of prizes. Grand Prize Winner accepts all risks associated with the prizes and agrees to release Sponsor from all claims which may result from the acceptance of this Prize including but not limited to any reactions which may occur as result of any allergies any guests allergies or from any improperly cooked or contaminated food items which may contain bacteria, virus or other contaminants that may cause illness or death. Grand Prize Winners are solely responsible for all expenses and costs associated with acceptance and/or use of prizes beyond those specified herein. ARV of prizes represents Sponsor's good faith determination of the maximum retail value thereof. For Form 1099 reporting purposes, the winner shall be bound by such good faith determination. If a prize element is not available for any reason, the remaining elements of prizes shall constitute full satisfaction of Sponsor's prize obligations to the winner, and no additional compensation will be awarded. No transfer, substitution or cash redemption will be awarded in lieu of stated prize except by Sponsor, who reserves the right to substitute a prize (or portion thereof) of comparable or greater value, at its sole discretion. All federal, state and local taxes are the sole responsibility of Grand Prize Winners. Sponsor shall have the right, but not the obligation, to make any deductions and withholdings that Sponsor deems necessary or desirable under applicable federal, state and local tax laws, rules, regulation, codes or ordinances. All prize details are at the sole discretion of the Sponsor.

5. GENERAL RULES: Acceptance of prizes constitutes permission to the Sponsor and its designees to use winner's name, city, state, likeness, voice, biographical information and statements for purposes of advertising, promotion and publicity in any and all media, now or hereafter known, throughout the world in perpetuity without additional compensation, notification or permission, unless prohibited by law. By participating, entrant (i) agrees to release and hold Sponsor, NBC Universal, Inc., their respective parents, affiliates, subsidiaries, and advertising and promotion agencies, and each of their respective directors, officers, employees and assigns (collectively, the "Released Parties"), harmless against any and all claims and liability arising in whole or in part, directly or indirectly, out of participation in the Contest or misuse, nonuse or use of any prize (including any travel or activity related thereto); (ii) waives all rights to claim punitive, incidental and consequential damages, attorney' fees or any damages other than actual out-of-pocket costs incurred to enter; and (iii) agrees to be bound by these Official Rules and the decisions of the Sponsor and Judges which are final and binding on all matters relating to the Contest. Released Parties are not responsible for incomplete, lost, late, stolen, damaged, inaccurate, illegible, misdirected, garbled, delayed or undelivered entries; or for technical hardware or software malfunctions or failures of any kind, lost, unavailable network connections, or failed, incomplete, garbled or delayed computer transmission, which may limit an individual's ability to participate. Sponsor reserves the right in its sole discretion, to cancel, postpone, suspend or modify the Contest, or to disqualify any implicated entrant(s), (and their entries) if any fraud, virus, actions by entrants, technical or other error or problem of any kind, or any other occurrence corrupts or affects the administration, integrity, security, or proper play of the Contest, as determined by Sponsor in its sole discretion. In the event of cancellation, Sponsor reserves the right, at its sole discretion, to conduct judging and award prize(s) for the applicable entry period from among all eligible, non-suspect entries received for that entry period up to the time of the event or action warranting such cancellation. In the event this Contest is cancelled prior to the stated end date, a notice will be posted at on the Contest Page. CAUTION: Any attempt by an entrant to deliberately damage any web site or undermine the legitimate operation of the Contest is a violation of criminal and civil laws, and should such an attempt be made, Sponsor reserves the right to seek damages from any such entrant to the fullest extent permitted by law, including criminal prosecution. In the event a dispute as to the identity of an entrant, the authorized account holder of the email address used to enter will be deemed to be the entrant. "Authorized account holder" is defined as the person who is assigned to an email address by an Internet access provider, online service provider or other organization that is responsible for assigning email addresses for the domain associated with the submitted email address. Released Parties are not responsible for any technical, mechanical, printing, typographical, human or other error of any kind relating to or in connection with the Contest, including, without limitation, errors which may occur in the administration of the Contest, the processing of entries, the casting of votes, the announcement of the prize or in any Contest-related materials; or for any liability for damage to any computer system resulting from participating in, or accessing or downloading information in connection with this Contest.

6. WINNER'S NAME: For the name(s) of the winner(s), available after September 10, 2008, send a self-addressed, stamped envelope to: Momtourage Showcase Contest Winners, c/o iVillage Inc., 904 Sylvan Avenue, 2nd Floor, Englewood Cliffs, NJ 07632, to be received by December 10, 2008.

7. NO WARRANTIES: Sponsor makes no warranties covering any of the prizes furnished as part of this Contest.

8. GOVERNING LAW: All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the participant and Sponsor in connection with the Contest, shall be governed by and construed in accordance with the laws of the State of New York without giving effect to any choice of law or conflict of law rules or provisions which would cause the application of the laws of any jurisdiction other than the State of new York. If any controversy or claim arising out of or relating to the Contest, the Official Rules, or the breach of any term hereof, cannot be otherwise resolved, it shall be resolved by binding arbitration conducted in the County of New York, and administered by JAMS in accordance with its Streamlined Arbitration Rules and Procedures or subsequent versions thereof ("the JAMS Rules"). The JAMS Rules for selection of an arbitrator shall be followed, except that the arbitrator shall be an experienced arbitrator licensed to practice law in New York.

9. PRIVACY: Winners' names and contact information will be shared by iVillage order to contact winner for the purpose of fulfillment of prizes. Information supplied by non-winning entrants will be shared by Sponsor in accordance with its privacy policies, which is posted at http://www.ivillage.com/about/0,,qqzh,00.html .